Precision Nudging for Type 1 Diabetics with gamification and rewards Digital Care Journey for the management of Type 1 Diabetes

Client

Intermountain Healthcare, a not-for-profit healthcare system with 385 clinics and 33 hospitals in the Intermountain West (primarily Utah, Idaho, Nevada)

Problem Addressed

Develop a digital health care journey for hyper-personalized behavioral cues - to assist patients in achieving improved diabetes management and enhancing their overall health outcomes.

what we did

Approach

This program was designed to test habit formation with non-monetary rewards and gamification among Type 1 diabetics who were generally a younger audience than for most other chronic care journeys, and therefore more digitally savvy. CGMs were integrated to draw signal data for remote monitoring.

This Type 1 Diabetes (IMT1D) program enrolled 155 participants with a median age of 36 years. 43% utilized wearable health trackers.

  • High Adoption Rate: 87% of approved participants (135 out of 155) installed the MyMoBeMap App and began the program.
  • Strong Engagement: At least 35% of participants engaged consistently on a weekly basis. 20% of users achieved top engagement levels, earning Platinum or Diamond badges.
  • Adherence: Self-reported adherence rate reached 86%
  • Retention: Program drop-out rate remained below 3% throughout the duration.
Program effectivness

Clinical Outcomes

Impact on Diabetic Strength and Resilience:

DSTAR survey results (from 11 participants who completed both initial and final surveys):  1 participant showed improvement; 6 participants maintained their initial scores.

Tailored Effectiveness

The program showed resonance with two groups: Recently diagnosed diabetics (<5 years); Long-term diabetics (>16 years)

Patient Testimonial

Over half (57%) of participants rated their experience as either "Excellent" (14%) or "Good" (43%).

App Recommendation: 71% of respondents agreed or strongly agreed they would recommend the program