Our Story

CareCentra is founded on the belief that all patients can be nudged to do what they are both willing to do, and are able to do, to manage their condition provided these nudges are truly personalized. I first tried the approach on one of the most difficult patients I know.

My father, a congestive heart failure patient living in India, had turned 90 then. He was refusing to weigh himself every day despite knowing it would identify the need for diuresis in advance and avoid an ER visit. He saw it as a step towards prolonged hospital visits and had very little motivation to build a weighing habit.

As I sat down to dinner at 7.30 pm every evening in New York, my phone would ping. It was 6 am in India and my 96-year-old dad had just woken up and stepped on the connected scale. In the early days there used to be several pings! As far as he was concerned, he was simply building that graph! Over the last six years, he had managed to keep his weight in check. It crossed the threshold set by AHA – 2 lbs. a day or 5 lbs. a week – two times.

This triggered automatic SMS alerts to my brother whose home was nearby, and took dad to the nearby hospital for diuresis. There were no ER visits in the last six years (there had been a few earlier) of his life. And there was just one ping on the phone each day! - until there were none. Dad passed away in his sleep just after his 96th birthday - he was our first patient on our connected care platform that hid the complexity of algorithms and technology under the hood as it worked its magic. It has been my mission since, to replicate this support at scale, and deliver continuous, connected, compassionate care, where machine intelligence combines with human compassion to add life to years in a patient's journey.

Vasant Kumar - Founder and CEO

Meet Our Team

Vasant Kumar
Founder and CEO
Dr. Paresh Shah
Co-Founder and EVP Medical Affairs
Pradip Kumar
co-founder and Head of Operations
Julianne Herbster
Head of Marketing & Global Partnerships
Chief Technology Officer
Chief Technology Strategist
Manager - DATA GOVERNANCE
Head - Nudge Unit
Advisor, Business Strategy
Persuasive technology

CareCentra’s platform is designed as persuasive technology that shapes user behaviors. It is highly personalized. This is distinctly different from rules engines that take a one-size-fits-all approach to reminding patients of care actions. Thus, while rules engines remain constant over time, CareCentra’s learning platform gets better and more personal overtime.

clinically validated

CareCentra’s behavior shaping platform is the only one of its kind to have gone through two long term, randomized, clinical trials in cardiovascular health and maternity with Intermountain Healthcare. It both trials it delivered significant improvements in outcomes and utilization costs.

our self-learning ai

Our platform is built on the principles of behavior economics, advanced analytics and connected medical devices with the sole purpose of improving health outcomes through personalized patient engagement.As a self-learning system that generates precision nudges, it is unique in its approach to processing behavior signals – it gets ‘smarter’ over time in shaping user behaviors.

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